Paul teaching business owners about Market Research at a workshop in Niagara

In 2010, I started a research and strategic planning business called Preferences.  We have helped a variety of organizations in the private, public and not-for-profit sector turn market research into dollars and strategic direction.  Preferences assists organizations to make evidence-based decisions by engaging their stakeholders.  Visit our website: to learn more.

In 2012, I joined forces with a local Software Engineer and formed AppDev Corporation and we have helped a number of organizations create App’s for mobile devices as well as created employment opportunities for local youth.  AppDev developed a flagship product called Sidewalker which has 400+ subscribing businesses throughout central-Ontario.  I sold my shares to the company in 2013 to spend more time with my son Orion and return to operating Preferences full-time.